Powerful Sales Results
BenCo Technology
Manufacturing, Fabrication
B2B
As a regional metal fabrication service with a focus on laser cutting, BenCo Technology was thinking big. They wanted to expand their suite of services to include a variety of new metal cutting technologies, so they partnered with PIPEDREAM to rework their brand and grow their business.
Situation
With a major investment made and innovative new machinery arriving soon, BenCo was ready to refresh their brand and launch a more aggressive marketing approach. They wanted to drive awareness of their soon-to-be-expanded services and generate sales to support their investment in new technology. They needed a plan, and fast.
Process
Starting with a brand audit, we worked with BenCo’s ownership group, employees and customers to measure the attributes that make their business unique. We then rolled our findings into a new brand, new messaging, a new website and new sales collateral. We launched a new marketing strategy to drive awareness and generate interest in their expanded services and new technology. Using SEO, PPC, content marketing, email marketing and traditional print marketing campaigns, we spun a web of activity that engaged BenCo’s prospects and accelerated new customer acquisition.
Results
As a result of their vision and hard work, BenCo has seen tremendous sales growth. They have added new facilities, expanded their workforce and continued to invest in the latest manufacturing technology. Today they serve major international manufacturers with an array of sophisticated services, while investing in their team and supporting their local community.
